Privacy policy

Last updated: 4 September 2025

This Privacy Policy describes how Singer Sewing Outlet (operated by Live Retail Ltd, Company No. 15132628) (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit or purchase from singersewingoutlet.co.uk (the “Site”), use our services, or otherwise communicate with us.

It also explains your rights under the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, and how to contact us—or the UK regulator—if you have concerns.

Changes to this Privacy Policy

We may update this policy from time to time to reflect operational, legal, or regulatory changes. When we do, we’ll post the revised version on this page and update the “Last updated” date.

What Personal Information We Collect

The information we collect depends on how you interact with us. We may collect:

• Contact details (name, billing/shipping address, email, telephone).
• Order & transaction data (items purchased, payment confirmation, delivery information, returns/exchanges).
• Account data (login details, preferences, communications).
• Customer support data (messages you send us, call notes).
• Usage data collected via cookies and similar technologies (IP address, device and browser type, pages viewed, interactions, approximate location derived from IP).

How We Collect Your Information

• Directly from you when you place an order, create an account, contact us, or subscribe to marketing.
• Automatically via cookies, pixels, and similar technologies when you browse our Site (see Cookies below).
• From third parties such as our ecommerce provider (Shopify), payment processors, analytics partners, and delivery providers who process data on our behalf.

How We Use Your Personal Information

• Provide and operate our services (process orders and payments, arrange shipping, handle returns/exchanges, maintain your account, notify you about your orders).
• Customer support (respond to enquiries, troubleshoot issues, improve service quality).
• Marketing (send product/news updates and offers where permitted; you can unsubscribe at any time).
• Security & fraud prevention (detect and prevent fraud or misuse of our Site and services).
• Compliance (meet legal obligations, enforce our terms, maintain records).

Our Legal Bases (UK GDPR)

• Contract – to fulfil your orders and provide requested services.
• Legitimate interests – to operate, secure, and improve our Site/services and to market similar products to existing customers (you can opt out).
• Consent – for activities such as sending marketing where consent is required or placing non-essential cookies (you can withdraw consent at any time).
• Legal obligation – to comply with applicable laws (e.g., tax and accounting).

Cookies

We use cookies and similar technologies to operate and improve the Site (e.g., remembering preferences, analytics, and—where permitted—personalising marketing). When you first visit, a cookie banner lets you accept or manage preferences. You can change your preferences at any time via your browser settings or the banner (where available). For details about Shopify-related cookies, see Shopify’s cookie policy. Blocking cookies may affect site functionality.

How We Share Your Information

We only share personal information as necessary and in line with this policy:

• Service providers (ecommerce hosting, payment processing, customer support, analytics, IT security, fulfilment, and delivery) who act on our instructions.
• Business/marketing partners for permitted marketing and analytics (subject to their privacy notices and your choices).
• Affiliates within our corporate group, where relevant.
• Legal and compliance (to comply with law, enforce our terms, or protect rights, property, and safety).
• Business transactions (e.g., merger, acquisition, or asset transfer), subject to appropriate safeguards.

We do not use or disclose sensitive personal information for purposes of inferring characteristics about you.

International Transfers

Your information may be transferred to and processed in countries outside the UK (for example, where our providers are located). Where required, we use recognised transfer mechanisms such as the UK International Data Transfer Addendum to the EU Standard Contractual Clauses, or other safeguards approved by the UK Information Commissioner’s Office.

Data Security & Retention

We use appropriate technical and organisational measures to protect personal information. No method of transmission or storage is completely secure. We retain personal information only for as long as necessary to fulfil the purposes outlined above, including to meet legal, accounting, or reporting requirements.

Your Rights

Under UK data protection law, you may have the right to:

• Access the personal information we hold about you;
• Rectify inaccurate or incomplete information;
• Erase your information in certain circumstances;
• Restrict or object to processing in certain circumstances (including to direct marketing);
• Portability – receive your data in a usable format and/or request we transfer it to another controller;
• Withdraw consent where processing is based on consent (does not affect prior lawful processing).

You can exercise your rights by contacting us using the details below. We may need to verify your identity before responding.

Children’s Data

Our services are not intended for children and we do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with personal information, please contact us so we can delete it.

Complaints

If you have concerns about how we handle your personal information, please contact us first (details below) and we’ll try to resolve them. You also have the right to lodge a complaint with the UK data protection authority, the Information Commissioner’s Office (ICO): www.ico.org.uk.

Contact

If you have questions about this policy or wish to exercise your rights, contact us: